New Image Gym

New Image Gym

By New Image Gym

Welcome to New Image Gym. A Lincolnshire-based health and fitness brand with multiple sites across Lincolnshire. With our OG gym having been established in Sleaford for over 25 years and having recently added our second site in the village of Ruskington we are established as the premier strength-focused GYM in the county. With more sites in the pipeline we aim to have a stronger foothold within Lincolnshire over the next few years. Our Sleaford site had its most recent expansion in 2024 where it became the largest open plan GYM in Sleaford – over 100 machines spread across 2 floors and over 6000sqft of high quality equipment from leadings brands such as Life Fitness, Gymleco, Hammer Strength, Cybex, Nautilus and more. In addition to our strength equipment we have a large selection of cardio equipment from bands such as Star Trac, StairMaster, Concept2 and Pulse. This includes Treadmills, Stairmasters, Crosstrainers, Bikes and HIIT equipment (Air bikes, SkiErg and Rowing Machines). We’ve also got a fully kitted out HYROX area – with a custom track, wall target, slam balls, powerbags, sled and more. Whilst we aren’t affiliated to HYROX at present we can accomodate you to train for any events you’ve entered. Our second site, in Ruskington, opened in May 2025. A mini version of our Sleaford site it is just shy of 2000sqft of the same high quality brands you will find us raving about. We have options to expand this gym in the future both upwards and outwards (a outdoors HYROX area 5 years at the gym! My Confidence has grown immensely from attending New imagine. Everyone has been so helpful with my journey from always having amazing coaches on hand to ask questions, make food plans and personal training. To the members at the gym, everyone is happy to talk and advice on form or spotting. It’s like one big family here at new image and I’m privileged to be part of that! Crissie Walker